The formulations of the products are ‘free from harmful chemicals’. Why remove these chemicals and not others?

Some body or hair products can provoke skin irritation, allergic reaction or can be harmful to the environment. Our formulations are free from specific ingredients that can be harmful:
Trio Oil: Parabens, silicone, colorant, lanolin & DEA.

What are the benefits of a formulation free from soap?

All our body washes are free from soap because soap is an alkaline surfactant that can dry skin and may cause irritation to people with sensitive skin.